In an era dominated by digitalisation, the absence of robust digital marketing strategies can be detrimental to the viability of small businesses.
Data-driven decision-making is integral to success and this programme’s focus on practical skills ensures that you will be well-versed in theory and will be ready to apply your knowledge in real-world business scenarios.
By harnessing the power of data, you’ll enable businesses to make informed marketing decisions, optimise strategies, and ultimately drive growth.
This course is subject to validation. You can still apply for this course while it is being approved.
This programme has been designed in collaboration with industry experts, ensuring you’ll receive the most up-to-date and relevant knowledge that directly applies to real-world scenarios.
Insights into global trends and practices in digital marketing will be explored which will prepare you to navigate the challenges and opportunities of an increasingly interconnected business world.
You’ll have the opportunity to engage with industry professionals through guest lectures, workshops, and networking events, fostering valuable connections that can lead to internships, mentorships, or job opportunities.
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Leeds Trinity University Business School is a member of the Chartered Association of Business Schools.
The association supports its members to maintain world-class standards of teaching and research, and helps to shape policy and create opportunities through dialogue with business and government.
Leeds Trinity University Business School has been awarded the Small Business Charter (SBC) award in recognition of our support to small businesses, student entrepreneurship and the local economy.
Leeds Trinity University Business School is an esteemed member institution of the Business Graduates Association (BGA) an international membership and quality assurance body of world-leading and high-potential Business Schools who share a commitment for responsible management practices and lifelong learning.
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You will study a variety of modules across your programme of study. The module details given below are subject to change and are the latest example of the curriculum available on this course of study.
You may study the following modules throughout your degree. Please view the course structure tables for more information.
You'll gain a well-rounded understanding of research methods and analytics, preparing you for advanced research by exploring research and literature reviews, studying research methodology and ethical considerations in the research process, and learning about qualitative and quantitative analytics.
The Masters Research Project allows you to demonstrate the application of the knowledge and skills you have acquired throughout the programme of study to solve a real-world issue, problem or contribution to a specific field. This project will have three routes - research, consultancy or new venture creation and will commonly include a literature review, research design and methodology, methods of data analysis, context of consultancy and new venture creation.
| Year | Term | Module | Credits | Contact hours |
|---|---|---|---|---|
| 1 | 1 | Strategic Marketing in the Digital Era | 30 | 10 x 4 hours |
| Professional Development and Leadership | 30 | 10 x 4 hours | ||
| 2 | Digital Marketing Metrics and Analysis | 30 | 10 x 4 hours | |
| Research Methods and Analytics | 30 | 10 x 4 hours | ||
| 3 | Masters Research Project | 60 | 6 x 1 hour supervisory meetings |
A variety of assessment methods are used, matched to the learning outcomes for your programme, allowing you to apply and demonstrate the full range of knowledge and skills that you have developed.
For more details on specific assessment methods for this course contact hello@leedstrinity.ac.uk
At Leeds Trinity we aim to provide an excellent student experience and provide you with the tools and support to help you achieve your academic, personal and professional potential.
Our Learning, Teaching and Assessment Strategy delivers excellence by providing the framework for:
We have a strong reputation for developing student employability, supporting your development towards graduate employment, with relevant skills embedded throughout your programme of study.
We endeavour to develop curiosity, confidence, courage, ambition and aspiration in all students through the key themes in our Learning and Teaching Strategy:
To help you achieve your potential we emphasise learning as a collaborative process, with a range of student-led and real-world activities. This approach ensures that you fully engage in shaping your own learning, developing your critical thinking and reflective skills so that you can identify your own strengths and weaknesses, and use the extensive learning support system we offer to shape your own development.
We believe the secret to great learning and teaching is simple: it is about creating an inclusive learning experience that allows all students to thrive through:
Leeds Trinity University is committed to recruiting students with talent and potential and who we feel will benefit greatly from their academic and non-academic experiences here. We treat every application on its own merits; we value highly the experience you illustrate in your personal statement.
The following information is designed to give you a general overview of the qualifications we accept. If you are taking qualifications that are not included below, please contact our Admissions Office who will be happy to advise you.
For more information on meeting English language requirements and academic requirements by country, visit our International Applicants page.
Please contact us for personalised advice on 0113 283 7123 or at admissions@leedstrinity.ac.uk.
For information about our tuition fees please visit our Student Fees and Finance pages.
If you studied your undergraduate degree at Leeds Trinity University, you may be eligible for a discount of up to 50% on the cost of your tuition fees.
Visit our web page for international students.
Some Leeds Trinity graduates are eligible for a tuition fee discount on postgraduate courses of up to 50%, excluding PGCE Delivery Partner Model and Lead Partner Model, and Masters by Research courses. You will need to achieve a 2:2 or above in a Leeds Trinity undergraduate course to qualify.
| Postgraduate course | Discount |
|---|---|
| MSc programmes | 50% for graduates with a 1st class honours degree |
| MSc programmes | 35% for graduates with a 2:1 honours degree |
| MSc programmes | 20% for graduates with a 2:2 honours degree |
There is no official closing date for applications, but the course will be closed when it is full. We therefore encourage you to make your application as early as possible.
Please ensure you complete the application form in full and supply all the required supporting documentation when you make your initial application. Incomplete applications may be rejected.
If you need advice on your application, please contact our admissions team on 0113 283 7123 (Monday to Thursday, 9.00am to 5.00pm, or Friday 9.00am to 4.00pm) or admissions@leedstrinity.ac.uk
Home applicants - How to apply
If you require a Student Route Visa in order to study in the UK, then you must apply to us by Friday 18 July 2025.
Part-time study is not available for international students on a Student Route Visa.
For additional information, including academic requirements by country, visit our country and region page.
International applicants - How to apply
Our admissions team will acknowledge receipt of your application by email.
Where applications are submitted but references are still in progress, admissions will wait for the reference(s) to be received and then will process it, and forward it to the relevant Programme Leader within five days of receipt of the reference(s).
The Programme Leader will make a decision based on your application. You may be asked to provide a reference to demonstrate your academic and non-academic experiences, or you may be invited to attend an interview. If you are successful and are made an offer, the conditions will be outlined in your offer letter.
Applications will be acknowledged within five working days. Applicants will be contacted within 15 working days with a request for additional information, invite to an informal interview or an application decision.
You should accept or decline your offer by emailing admissions@leedstrinity.ac.uk.
If you accept, you'll need to prove you satisfy the conditions outlined in your offer letter.
You may be asked to present the relevant supporting documentation in person to the student information point on campus, if originals are not needed you’ll be contacted and given details of how to provide the supporting documentation.